Once a year Austin, Texas becomes an international mecca for a myriad of creative and musical genres.
For those who've been to SXSW and been bitten by the bug, it's a must-go-to on the annual festival circuit.
Not only is it a place to catch the hottest rising talent, but you can also be stood within spitting distance of the coolest musical mavericks as they go back to basics at tiny hole-in-the-wall venues.
This year, Ben Sherman set up base camp at SXSW and partnered with Clash Magazine to kick off 'The Plectrum Sessions' at The British Music Embassy. A showcase that was a nod to modernist sounds emanating from the UK featuring 4 smashing Blighty based bands.
Be on the lookout for more from Ben Sherman's Plectrum Sessions coming soon!
Watch exclusive catch ups, intimate insights and raw acoustic sessions with special guests that will raise the hairs on the back of your neck.