Campaign

Introducing our limited edition, 'Birds of Paradise' Oxford Shirt. Embodying the true spirit of the Spring/Summer 2012 Brighton to Tokyo collection, this traditional style two-finger button-down oxford shirt takes its inspiration from the East.

Moving on from AU11’s theme of an Englishman in New York, Ben Sherman’s SS12 collection has been inspired by the journey from Brighton to Tokyo, resulting in a contemporary take on a Modernist Cruise Collection. With this voyage in mind and in acknowledgement of the sheer breadth of influence that created the line, we are proud to present the Spring / Summer campaign.

An exclusive film with Dazed & Confused Magazine, giving a behind the scenes insight into the subjects of our Spring 2012 Ad Campaign, as well as the collection itself. To find out more about our new ad campaign click here.

Dazed & Confused September Issue
Having worked with Dazed & Confused on our recent Englishman in New York advertising campaign, their September issue, featuring an article on the campaign as well as profiles of all our Englishmen of New York, is out now.
Beautifully shot by Ben Toms and Styled by Dazed’s own Menswear Editor, Robbie Spencer

As a brand synonymous with music since day dot and with the imminent launch of the Plectrum by Ben Sherman collection, it seemed fitting to collaborate with purveyors of the world's finest plectrums; Jim Dunlop.
With the ranges name and logo having been inspired by the humble guitar pick, that simple piece of plastic that has