USA

As the guys in our stores spend more time with the collection than almost anyone else, helping ease your sartorial woes and to find that perfect shirt, we think they’re in the best place to tell us how to wear it. This week we asked Drew from our San Francisco store to give us his thoughts on the collection, his staff picks, and an insight into the guy outside of Ben Sherman.

High in the sky over Spring Street, New York, you may notice a new addition to our store. Our flag has always taken pride of place outside our Soho store and we felt it was time to give it a makeover.

During CMJ Week in October, we were luckily enough to have The Lonely Forest pop into our Soho, New York store before their gig at the Ace Hotel for KEXP Radio.
As well as grabbing some Ben Sherman attire for their forthcoming show, they also took time out of their busy schedule to answer a Q&A about

On September 8th, Ben Sherman celebrated Fashion’s Night Out in New York with a stylish gentlemen’s club. Revellers enjoyed cocktails along with complimentary trims and straight razor shaves kindly provided by world famous SHARPS Barber & Shop.

Ben Sherman is proud to announce Fashion's Night Out on September 8th 2011 at our Soho store:

Last week, we showed our Spring/Summer 2012 collection at the Project Las Vegas tradeshow.

We also dressed 250 of the Project staff in our new EC1 Chinos, so we thought we would share how great they looked; on both the men and the women:

Dazed & Confused September Issue
Having worked with Dazed & Confused on our recent Englishman in New York advertising campaign, their September issue, featuring an article on the campaign as well as profiles of all our Englishmen of New York, is out now.
Beautifully shot by Ben Toms and Styled by Dazed’s own Menswear Editor, Robbie Spencer

'Englishman in New York' Launch Party, Soho © J. Shotti 2011Simon (www.bensherman.com/simon) © J. Shotti 2011
Russell (www.bensherman.com/russell) © J. Shotti 2011
Andreas (www.bensherman.com/andreas) © J. Shotti 2011
The launch was made all the more special by an overwhelmingly positive reaction to the collection, and some fantastic feedback on the new campaign.
The campaign has since been covered by