The Ben Sherman brand has been synonymous with shirting since 1963 when Ben Sherman opened his first shop in Brighton called “Millions of Shirts”. Today the shirt still remains the signature item and the new concept stores all have the Ben Sherman Shirt Bar within them, which are staffed by Shirteliers who are comprehensively trained experts to help customers find the perfect shirt.
The Shirt Bar app aims to replicate the in-store environment with over 88 different shirt designs it provides a greater product offering within an easier to use format. Other information within the app includes information on different colours, cuffs, collars and fabric. The ‘shirt of the week’ is displayed on a rotating mannequin and a popular Q&A section assists with any shirt dilemmas.