FNO: Jamie Woon Instore Performance, SoHo NYC
The fourth annual Fashion's Night Out on Sept 6th 2012 promised to be an amazing night and with songster Jamie Woon exclusively on the bill at Ben Sherman NY we knew we were in for a special treat.
Earlier in the day stylish Ben Sherman Shirteliers could be found spreading joy in the city streets. The Shirteliers wandered around seeking out FNO 2012 party go-ers giving some the chance to win a great prize that same night. Lucky guests then redeemed unique prize bill-folds at their local Ben Sherman store during Fashion's Night Out in Boston, San Francisco, Los Angeles and New York.
From 6pm a gigantic line snaked around the New York flagship building and it remained there throughout the night. Once inside, revelers perused the new AW12 Plectrum collection whilst posing for Interview magazine and enjoying Bulldog Gin and Mercy cocktails. Eager fans picked out prime viewing spots as they patiently waited for three and a half hours to get a glimpse of Jamie's exclusive and rare live appearance.
Jumping on stage at 9.30pm Jamie and band looked sharp, dressed in a natty mix of new season Ben Sherman Tailoring and Plectrum. With a real-deal concert worthy sound system in place the band did not disappoint, sounding tight they kicked off proceedings and jammed through an amazing 40 min set playing to an intimate crowd of around 800 people. The crowd applauded and rapturously sang along as they ran through the gamut of songs from Jamie's Mirrorwriting album.
Photos © / Nick Hunt & Patrick McMullan
This post was posted in USA, Ben Sherman, Site Headlines, Store News and was tagged with Fashion's Night Out, Soho, Ben Sherman, Shirteliers, Cocktails, New York City, Jamie Woon, Mirrowriting Album, Mercy