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Festival Looks through the Decades

February 28, 2023 2 min read

How to get through the dreary in-between of early spring? Luckily, there’s one force that drives us through the biting temperatures of February, March… and that is the promise of festival season. In honour of our 60th Anniversary, we want to take you on a musical, cultural journey from bygone eras to present day. Discover the coolest festival fits that transcend the decades whether you’ve got tickets to Glastonbury, or Coachella.


Starting out strong in the 1960s and 1970s, Ben Sherman grew along with the rebels of the art, music, and fashion scenes—where style was all about free expression and grassroots festivals. What better way to tap into the energy of the mod-movement with bold, psychedelic prints and against-the-grain colour combinations. Pay homage to the best of Brighton with retrospective explorations of classic Ben Sherman iconography featuring our iconic checks. Follow in the footsteps of music’s greatest with a classic pair of trainers, guaranteed to take you from show to show.


It was clear by the 1980s and 1990s that the tides were shifting in the music industry. As mod-rock of the 60s evolved, and the burgeoning punk scene took hold into the 80s, style became more diverse, more eclectic, and even bolder than before. Bright colours, sharp contrasts and in-your-face attitudes marked the decades of the 80s and 90s. Layered jackets, hoodies, and bold accessories were mixed and matched, taking street-style from day to night. Light and dark, vintage and contemporary, boho and street, rock and BritPop—the contrasts in fashion reflected the eccentricity of the era.

As the world entered 2000, the new millennium and Y2K conspiracies were on the rise, so was the re-emergence of street art. Tagging, and graffiti had paved the way and now evolved giving way to eclectic street artists like Banksy, Shepard Fairey, and Invader. Their thought-provoking art, appearing overnight, inspired new generations across cities around the world, creating a resurgence of social and political discourse. The transition into a digital world shaped subculture into the 2010s when we entered an era of everything becoming available all the time, borders seemingly disappeared as the internet and ecommerce championed a new way to consume fashion, music, food, news… everything was ready for us at the tap of a finger.















For the last 60 years, Ben Sherman has had its finger on the pulse of British fashion, music, and culture. Deeply rooted and inspired by our rich heritage, we bring you this Anniversary collection to celebrate the creativity of our past and look ahead to what is sure to be a brilliantly bright future, and we cannot wait for what’s to come.

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