Life is for living, for capturing the here and now. In Ben Sherman’s enduring spirit of seizing the moment and standing out from the crowd, we’ve launched the next chapter of our Own the Moment signature collection. New for SS24, this edit takes inspiration from the vibrant culture of Brighton’s Beach Club in the 60s. With new geo prints and contemporary, tropical takes on classic Ben Sherman silhouettes, this curated range captures carefree vibes with an archive aesthetic.
Owning the moment is all about confidence, and nothing embodies this more than a bright, bold print. Our SS24 signature range includes eye-catching geometric printed shirts, plus new colourways of our much-loved, mod-inspired stripe knitted polos. We love a heritage sport look, and this season we’ve added fresh Ivy League-inspired detailing, with new, stylish hues for our heritage check shirts.
Find your distinctive summer style with a seasonal colour palette that effortlessly encapsulates the lively vibrancy of Brighton’s seaside culture. Polished yet laidback, pastel tones of sorbet orange, soft pistachio and light neutral are intertwined with classic colours of blue and navy. Combined, the colours of the collection create a resort-inspired look, perfect for styling out the sunshine.
Blending nostalgia with contemporary design, the Brighton Beach Club capsule pays tribute to the relaxed, joyful culture of Brighton’s 60s beach clubs. Key pieces include towelling stripe polos and textured beach shirts, reminiscent of the original beach shirts designed by Ben Sherman over six decades ago. It’s style for a carefree, seaside escape, with a signature modern twist.
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§ Depending on your location, prices shown are subject to change and may vary. We apologise for any inconvenience.
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