It’s set to be an exciting summer. This year, Ben Sherman is back as the Official Clothing Supplier to Team GB. The very best British athletes will be kitted out for the opening and closing ceremonies, bringing original Ben Sherman style to Paris 2024. Want a slice of the action? You can show your support with pieces from our exclusive licensed range, created in collaboration with Team GB.
A patriotic palette of red, white and blue was a classic choice, but has been applied for a fresh, modern feel. Look out for our signature detailing: like contrast embroidery on the sporty polo shirts, or bold striped ribbing on the Bomber jacket. Whether you’re watching from the fanzone, the comfort of home, or if you’ve been lucky enough to score tickets – you’ll be supporting in style.
References to Team GB were key when creating this exclusive collection. Featuring Union Jacks, our house-drawn floral design and the official Team GB logo, these patterned pieces are set to become future collectors items. Prefer a subtler approach? We’ve got you. These tri-colour socks, created in collaboration with our friends at Happy Socks, are the perfect choice.
You’ll find a floral motif throughout the collection, representing each of the four nations through their national flower: the English rose, the Scottish thistle, the Welsh daffodil, and the Irish shamrock. Whether subtly stitched on a classic polo shirt or featured as a panel detail on a sweatshirt, it’s an eye-catching design that feels infinitely wearable.
‡ Selected lines only
§ Depending on your location, prices shown are subject to change and may vary. We apologise for any inconvenience.
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