The original mod brand’s latest line taps towards the younger, more relaxed wearer – balancing our core style with fresh faces and influential figures, this is a more inclusive Ben Sherman – fearless, digitally connected and innovative, plugged into the modern world with a social life that spans the globe.
We’ve also reconnected with Brian Cannon, our long-time collaborator and a legendary photographer, who’s catalogued some of the most iconic sights and sounds of subcultural Britain. Together, we’re producing a limited edition tee and a specially numbered skateboard – neither of which will be here for long.