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The Last Word

Announcing “B by Ben Sherman”, coming in October 2020

The original mod brand’s latest line taps towards the younger, more relaxed wearer – balancing our core style with fresh faces and influential figures, this is a more inclusive Ben Sherman – fearless, digitally connected and innovative, plugged into the modern world with a social life that spans the globe.


We’ve also reconnected with Brian Cannon, our long-time collaborator and a legendary photographer, who’s catalogued some of the most iconic sights and sounds of subcultural Britain. Together, we’re producing a limited edition tee and a specially numbered skateboard – neither of which will be here for long.


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